Event Overview:

Surf Expo is the largest and longest-running board sports and beach/resort lifestyle tradeshow in the world.

Surf Expo is produced in January and September in Orlando, Florida and draws buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world. The show features more than 2,500 booths of apparel and hardgoods and a full line-up of special events, including fashion shows, annual awards ceremonies, and demos. Average buyer and exhibitor turnout exceeds 28,600 attendees including retailers, exhibitors and media per show. Surf Expo is a TRADE ONLY EVENT and is not open to the public.

Attendee Information:

Why Attend Surf Expo in January?

Attend Global Marketplace Surf Expo for New Beach Lifestyle Products, Brands, Hardgoods, and Apparel

Surf Expo is the largest and longest running watersports and beach lifestyle tradeshow in the world. Since 1976 retailers from around the world have relied on Surf Expo to identify new trends, new brands, and to get business done. Don’t miss your chance to be a part of this vibrant, award winning marketplace!

• A Buyer’s Paradise-  With more than 2,500 booths featuring products ranging from high end surf brands with hard goods and apparel, to value-price souvenirs and coastal gifts.
• New Brands/New Products – The #1 reason retailers attend a tradeshow is to find new products. The Surf Expo show floor brings more than 200 new brands to the marketplace each show.
• Interact With Decision Makers- Get valuable face-time with manufacturer’s senior management.
• Proven Marketplace – More than half of Surf Expo buyers have attended at least 4 consecutive shows/markets, and come from all over the globe because they trust that they will find the best of beach lifestyle, resort and board sports at each show.
• Easy To Shop, All Under One Roof – Surf Expo’s September show features twelve categories of products all under one roof. To make it easy for buyers to find what they are looking for, and maximize their time at the show, the floor is organized by product category, including Surf, Skate, SUP, Paddle, Wake, Wind, Swim, Resort, Coastal Gift, Boutique, Footwear and Performance.

Exhibitor Information:

Why Exhibit

The Value & Benefits Of Surf Expo’s January Marketplace

Surf Expo has been ranked among the fastest growing trade shows in the U.S. for attendance. The business-focused marketplace attracts buyers from all over the world.

• More Buying Power – Surf Expo’s January show is attended by qualified buyers purchasing for 9,500+ storefronts from across the U.S. and 71 countries. Buyers on average spend $355,000 , which represents $2.6 Billion in buying power.
• At Once and Spring Break Orders- Reach buyers from the Caribbean and East Coast seeking at-once inventory and stocking up for Spring Break.
• An Order-Writing Show – Surf Expo is the #1 order-writing show. More than 80% of buyers write orders at the show.
• Qualified Buyers – Surf Expo pre-qualifies and badges all attendees.
• International Reach – Strong attendance from Caribbean, Puerto Rico and Central America.
• High Buyer to Exhibitor Ratio – Three qualified stores per exhibitor on the show floor
• Cross-Over Market Opportunities – The show’s 10 categories attract diverse buyers. The top two reasons buyers come to Surf Expo are to see new products and find new suppliers.
• Valuable Tools – Surf Expo has a full time Buyer Relations team to connect exhibitors and buyers, we provide attendee pre-registration information prior to the show, and a free app-based software for scanning badges at the show and downloading for follow up marketing at the show or afterwards. All for absolutely no cost.