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What I Like to talk About

Telling stories is more than just a folksy way to relate to others. It is a powerful and persuasive vehicle that top sales leaders use to get their message across with maximum impact and minimum resistance. Logic, reason, and data lead to conclusions; stories tap emotions and lead to action. Stories move people.

I’ve been studying and teaching organizational storytelling for almost twenty years, and I’ve found that there are three stories that all top sales professionals must tell:    

The story we’re most familiar with is actually your third story—your pitch. 

You have to earn the right to pitch. You can do that with your second story: your positioning story. This story helps you establish credibility, build trust, and position yourself the way you wish to be perceived. 

But the first story is the most critical of all—it’s the one you tell yourself—your inner story. It forms your mindset and determines that all-important confidence level.

My Background

- MBA and law (JD) degrees

- Lived in Singapore and worked as a speaker and trainer throughout Asia for 22 years
- Author of five books on business communications, negotiation, and humor

Testimonials

Karen Stanton

“Thank you for the great session you ran today for IFF. The feedback I received this afternoon and evening has really been impressive. You managed to connect well with so many cultures and variety of functions within the business – not an easy task! Thanks again.”  
— Karen Stanton, Consumer Insights Director Greater Asia, International Flavors & Fragrances 


Julia Checchia

“I had the honour to introduce David during the PMI Singapore Symposium and the pleasure  to attend his session. David's presentations skills are second to none, he holds the floor with a sense of humour and anticipation. He captivated the attendees.”  
— Julia Checchia, President, PMI Sydney Chapter


Michael Chong

“Our colleagues gave excellent feedback on the   two talks given by David. They were inspired.”  — Michael Chong, Assistant Director, 
Learning & Career Development, Singapore General Hospital


Mohan Ojha

“We were pleased to have David Goldwich as our opening keynote speaker for our Sales Summit 2022 in Kathmandu. David’s topic, Three Stories You Must Tell to Sell, was relevant, humorous, and well-received by our audience. I was especially impressed with the way David handled himself during a couple of power outages during his speech—he was professional, joked about it, and kept the audience engaged throughout. The feedback for his talk was excellent, and we enjoyed working with him.”         
— Mohan Ojha, President, Federation of Outsourcing and Staffing Institutions, Nepal 


Video

, Florida

Fees:

Available Upon Request

My Expertise:

MBA and JD degrees

Experience in law and business

Twenty two years experience as a speaker and trainer

Author of five books

Areas of expertise: 

- storytelling for leaders and sales professionals

- rewriting your inner story

- negotiation




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